The Polynesian Cultural Center was recently awarded a Koa Anvil, the highest award given at the 12th annual awards luncheon of the Public Relations Society of America - Hawaii Chapter. The Polynesian Cultural Center was honored for its publicity campaign for the 2nd Annual Fire Knife Dancing Championship held in May 1994.
The Polynesian Cultural Center entered its publicity campaign for the fire knife dancing competition in the award's Special Events/Observances Program category. All entries in this category were required to outline the public relations plan for the event, describe the various elements of the plan and demonstrate how the program met or exceeded its original objectives."A few years ago, we developed an ongoing program of special events to share Polynesian and other cultures with our guests," said Lester Moore, president of the center. "The program also aims to continually reinvigorate the marketplace, particularly the local market, so that there is always something new to experience at the Polynesian Cultural Center. We are honored to be recognized for these efforts and look forward to continuing this program."
The Hawaii Chapter of the Public Relations Society of America conducts the annual Koa Anvil Awards competition to honor outstanding public relations programs and encourage improved public relations performance and techniques. This year's entries were judged by members of the Puget Sound Chapter of the Public Relations Society of America.