From the BYU Daily Universe:
Brigham Young University's Harold B. Lee Library multimedia unit
”Gotta be scholar”
By Kyle Nguyen, reporter for the BYU Daily Universe
The newest hit music video “Gotta be scholar” may change the attitude of unenthusiastic students about studying in the Harold B. Lee library.
The communication department of the HBLL has continuously released products to promote the library in the past few years. After the successful “New Spice,” an Old Spice parody, the library released “Car sharing,” a zombie apocalypse. On Aug. 25, they introduced the newest production, “Gotta be scholar,” a music video.
The newest hit music video "Gotta be scholar" may change the attitude of unenthusiastic students about studying in the
The production team combined rap hip-hop with the library. The library is promoting a cooler look for the library by combining the two, according to Derek Bodily, a senior from Idaho Falls, Idaho, who was one of the creative directors for the video. . .